The Twitter UNpopularity contest
I have been part of the Twitter crowd (follow me @philhancox!) for about three or four months now and am thoroughly enjoying using it and watching its meteoric rise into the consciousness of marketers, geeks, businesses, celebrities and normal folk. Each week there is a new Twitter story, whether its Tweeters disgruntled with Ryanairs Twitter feeds, Skittles switching its homepage to Twitter mentions of its brand or Stephen Fry Tweeting on TV, there is no denying how popular the microblogging site has become.
And the Twitter story of last week – the race to 1,000,000 followers. Was it to be Ashton ‘Dude Where’s My Car’ Kutcher or the CNN news feed? It was, of course, Mr. Demi Moore who was crowned the ‘King of Twitter’ as he reached the one million milestone first. The Punk’d star even recorded the momentous occasion live and declared
one man can have a voice that’s as loud as an entire media company. And you can have that voice as well. And we can all have that voice together. And, and, and we can change media forever
Ha! First of all, the normal man isn’t a Hollywood celebrity, one who posts half-naked pictures of his gorgeous wife on the internet. And secondly, whilst Twitter is brilliant for real-time news (take the Hudson River crash as an example), I’m certainly not going to be going to Ashton Kutcher for the latest headlines.
The man becomes more unpopular, however, when we find out Oprah is launching her own Twitter profile just as the “King of Twitter” is scheduled to speak on her show, along with the Twitter founders. So, whilst we were originally not giving a flying monkeys about how cool Kutcher thinks he is, we’re now thinking it’s all a bit convenient. Take, for example, this post which reports 1,113 billboards donated by the third biggest billboard company in America urging passers by to follow @aplusk. It also claims that users were blocked from unfollowing either Ashton or CNN in an attempt to ensure that at least one would reach the milestone.
Oprah is now being belittled by the #herebeforeoprah campaign and Ashton is getting a #backlashton. In my eyes, celebrities like Stephen Fry, Jonathan Ross or Philip Schofield are the kings of Twitter. They engage in conversations with fans, give interesting insights into their lives, share links and pictures and, most importantly, gained followers naturally due to the previous three reasons. That’s how Twitter should work and why I’m enjoying it so much.
It’s great that Twitter is gathering such a huge following to people of all backgrounds and lifestyles, and celebrities are helping achieve that. I don’t necessarily agree that social media such as Twitter spells the end for corporate news sources because that’s not the point of it – Twitter gives us real-time teasers of news stories that are explained thoroughly (biased or not) by the investigative journalism of more corporate news sources – but it’s certainly an interesting addition to the way we absorb and share information.
But the Ashton million thing is a complete joke. That’s not the point of Twitter (yes, I’m also talking to you idiots who follow me and try and sell me viral follower adding services), and those of you who also thought it was a joke will understand why.
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